Sales call recordings are apparently used by numerous organizations as a part of business development training. However, for the most part, these recordings are not analysed at all. The recordings, if studied and analyzed well, can give some truly fascinating insights into the workings of the sales team. With productive use of these insights, sales performance can be boosted significantly. But how? Read on to know more!

Analyze the Most Successful Calls

It is tremendously difficult for any sales training and consulting firm or sales managers to analyze every single call. A more time-saving approach would be to analyze calls that led to successful closure of deals. Find out what works for them, and then train the other reps to follow suit. Sooner or later, you are bound to see results.

Long Calls

If some of your sales reps take a long time to finish their calls and at the same time don’t deliver enough closing deals, there is some problem. Typically, one would expect long calls to result in successful closures. But long calls could also stem from sales rep talking too much. While prospective customers like conversation, too much of it bores them, and it’s not difficult for them to figure out that the rep is trying too hard to sell the products.

Short Calls

Sure, long calls without deal closures don’t make for a positive sign, but it is even scarier when sales reps develop a reputation for finishing their calls early. Short calls are generally a sign of your sales reps not being able to engage prospective customers long enough. These reps need thorough training to converse more freely, and keep the prospective clients on the line long enough to at least try and convince them about your product.

In order to make your sales reps effective at their work, you need the best sales training provider in USA. Thankfully for you, we provide the kind of training your sales team needs to deliver greater sales performance than ever before!

Mihir Shah is Founder and CEO of Yatharth Marketing Solutions , a group specializing in the sales training and development of individuals and organizations. Mihir’s goal is to help you achieve your personal and business goals faster and easier than you ever imagined.

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