The thought of telemarketing seems to be a bit discouraging as nobody wants to get interrupted by the phone calls that too from a stranger trying to sell the product/service.
But you should not underestimate the power of sales calls; rather, you should master the art of cold calling to get clients, by preparing your calls, involving your prospects, and analyzing your calls. Once you do so, sales calls will naturally become a part of your professional life, and they will also become a great sales funnel.
But before jumping on to the cold calling tips, let us first know the meaning of cold calling.
What is Cold Calling?
Cold Calling is a technique of asking for business from the people or the company who have had no previous contact with the salesperson who is on the call. It is basically about attempting to convince the customers to buy your product or service.
In this article, you will learn some highly efficient cold calling tips for sales to make your clients stay on the line and to make your calls more effective and profitable. It all starts before you actually call the prospect, with the proper preparation; it does not end once you hung up the call, because doing follow-ups of your conversations will bring great value to your telemarketing strategy.
The more potential clients you call, the more sales you’re likely to make, but this doesn’t mean you can ignore quality for the sake of quantity. As you get good at cold calling techniques, you may observe that you will have to make lesser calls to get enough appointments to meet your sales target– or even to exceed it.
Cold Calling Tips 2021:
Here are some of the great Cold Calling Sales Tips:
1. Get the Prospect’s Attention in Less Time
Fifteen seconds is the maximum time you have to grab your prospect’s attention. If they don’t actually hang up the call, this is the point where they stop listening.
Your opening statement should grab the prospect’s attention and should give them a reason to listen to you. It should make them think that your call is important for them.
2. Use Their Favorite Word
A person’s favorite word is their own name, so jot down your prospect’s name as soon as possible. Now use it at least three to four times during the phone call. It may sound silly, but this will help you build a friendly conversation with your prospect.
3. Creating Excitement
Make sure to use the energy and enthusiasm while making a phone call. It should come across in your tone of voice, but don’t overdo it. You should aim for a conversation that creates excitement for the customer to keep on hearing and not disconnecting the call.
4. Resemble the Prospect
Many people are comfortable dealing with a person who is like them. Try observing the client and note down some words, phrases, or sentences and then use them while talking to the client. This will definitely make them feel alike and will be worth observing them.
5. Don’t Hang Up After they Say a “No”
Many people will try to hang-up the phone call once they realize that it is a cold call. Don’t let them hang-up the call, try to grab their attention by asking some questions about the problem they face in their business growth or the real-time goals of their company. This will probably gain the attention of the client.
6. Showcase Value
Offer your potential customers something valuable and useful, even if they don’t feel like buying your product. Giving something useful and valuable to your prospect creates a feeling that they obligate you.
7. Inspire Emotions
Inspire some happy feelings about your product/service. Make them feel optimistic about buying from you. You can even tell them the stories of two o more of your satisfied customers to build positive trust.
8. Wish every client at the end
Close every single call, even if the prospect does not seem interested in buying from you. Don’t just hang up. Wish them a good day. Even if they don’t buy from you but you can gain some respect for the next time whenever you call the prospect again.
Following these tips for cold calling leads will definitely help you improvise your tips and tricks for cold calling and will help you in finding more potential and valuable clients.
Still, there is a lot to learn about effective cold calling to increase the sales of your company. Yatharth Marketing Solutions is among the top 10 companies known for providing Sales Training in India.
YMS’s Sales Training Programs help the salesperson to work and improvise the soft skills and also the technical skills to help your company have great growth in the sales team of your organization. We have proven sales training that assures long-term growth with a unique way of delivering the training with ease and simplicity.