Sales training is a critical aspect of developing a high-performing sales team, and sales training games play a crucial role to input fun during the sales training phase.
While traditional training methods such as presentations and role-plays have their place, incorporating interactive and engaging activities into your training sessions can significantly enhance the learning experience.
Sales training games offer a fun and effective way to reinforce key concepts, improve skills, and boost team morale. In this article, we will explore 35 activities and ideas to upskill your sales team.
Let’s find a way of fun!!
The Importance of Sales Training Games
Sales training games offer a dynamic and interactive approach to learning, enabling participants to actively engage with the material and apply their knowledge in a simulated environment.
These games create a sense of competition, encourage teamwork, and foster a positive learning atmosphere.
They provide an opportunity for sales professionals to practice and refine their skills, helping them become more confident and effective in their roles.
35 Sales Training Games Ideas To Enhance Your Team Performance
Here, We have explained the sales training games and activities which may result in increased sales in the future when your sales team will implement sales training tactics taught by you.
Let’s dive into all the activities listed below:
Icebreaker Activities
1. Two Truths and a Lie
Turn by turn team members will share their two true statements and one false statement in front of everybody.
The rest of the team tries to identify the lie. This activity helps break the ice and encourages team bonding.
2. Human Bingo
Each participant receives a bingo card with different characteristics or experiences.
They must mingle with their colleagues to find someone who matches each description and fill in the squares.
This game promotes networking and builds connections within the team.
Product Knowledge Games
3. Product Quiz Show
Divide the team into groups and host a quiz show-style game where they compete to answer questions about your products or services.
This activity reinforces product knowledge and encourages healthy competition among team members.
4. Guess the Product
Prepare a collection of product samples or images and have participants guess the name and features of each product.
This game tests their knowledge and helps them become more familiar with the products they sell.
Role-Playing Games
5. Sales Scenario Role-Plays
Assign different sales scenarios to pairs or small groups of participants. Each group acts out the scenario, with one person playing the salesperson and the other playing the customer.
This exercise helps improve communication, objection handling, and sales techniques.
6. Mirror, Mirror
Divide the team into pairs. One person acts as the salesperson, and the other mirrors their every move, gesture, and word.
This game enhances non-verbal communication skills and teaches participants to be aware of their body language during sales interactions.
Objection Handling Games
7. Objection Brainstorming
Provide a list of common objections, and ask participants to brainstorm effective responses.
Encourage discussion and collaboration to find the best ways to address objections.
This game enhances objection handling skills and promotes creative thinking.
8. Defend Your Product
Divide the team into groups and assign each group a product. They must defend their product against objections raised by the other teams.
This game sharpens objection handling abilities and strengthens product knowledge.
Negotiation Skills Games
9. Price Negotiation Game
Create a simulated negotiation scenario where participants must negotiate prices with a customer.
This game improves negotiation skills and teaches participants how to find win-win solutions.
10. Win as a Team
Divide the team into pairs, with one person acting as the salesperson and the other as the customer.
The goal is for the salesperson to negotiate the best deal for their customer while maintaining a positive relationship.
This game emphasizes collaborative negotiation and teamwork.
Closing Techniques Games
11. Price Negotiation Game
Create a simulated negotiation scenario where participants must negotiate prices with a customer.
This game improves negotiation skills and teaches participants how to find win-win solutions.
12. Win as a Team
Divide the team into pairs, with one person acting as the salesperson and the other as the customer.
The goal is for the salesperson to negotiate the best deal for their customer while maintaining a positive relationship.
This game emphasizes collaborative negotiation and teamwork.
Time Management Games
13. Beat the Clock
Set a time limit for participants to complete a specific task, such as preparing a sales presentation.
This game challenges participants to manage their time effectively and improves their ability to work under pressure.
14. Time Audit
Have participants track their time spent on different activities throughout the day.
This game helps identify time-wasting habits and encourages participants to prioritize their tasks more efficiently.
Communication Skills Games
15. Telephone Game
Arrange participants in a circle and whisper a message to the first person. They must then whisper the message to the next person, and so on.
The last person shares the message with the entire group. This game highlights the importance of clear communication and the potential for miscommunication.
16. Elevator Pitch
Ask participants to prepare a concise and compelling elevator pitch for a given product or service. Each person delivers their pitch, and the group provides feedback.
This game hones participants’ communication skills and helps them craft effective sales pitches.
Team Building Games
17. Common Ground
This game will work for the team who is working virtually. Divide your team members into small groups and tell them to come up with three common things they all have which don’t involve work.
With this game familiarity and faith will increase between team members, which is crucial to building supportive surroundings.
18. Guess Who
Tell your team to secretly submit fun facts about them that the rest of the team will not know. And let your team guess to whom this fun fact belongs.
You can make a presentation of all the fun facts, one fact on each slide (with funny GIFs and Emojis to make it funny) to show your team members.
This game will help your team members to understand each other better.
Motivational Games
19. Agent Profiles
The pair of team members will create an attractive or leading personality profile of each other and encourage them to win in their life.
This game will encourage your sales team to boost up and work hard for their role to achieve more and more.
20. The Thirty-Day Challenge
Set a thirty-day challenge with targeted sales to individual salesperson or team, and promise a reward for winners.
This game will help your team members to tackle any challenge that comes in their path and they will be able to complete any task within the given period.
Competitive Games
21. Bounty
Set some basic objectives of salesfield. And challenge your team to reach the goal.
You don’t have to give challenges only on closed deals, it can be contacting the maximum number of customers, making relationships with prospects, or getting consumers maximum number of registration for reward programs.
This bounty challenge will motivate and inspire salesmen to reach their sales goal and compete effectively in the marketing world.
22. Every Time
This game can be played individually or with a team.
It’s almost similar to Bounty, in which you have to count the successful reach goal of an individual or team every time. You can set your period of everyday, week, or month.
The highest achiever will get a reward every time.
This game will encourage the salespeople to work hard to raise sales and win every battle.
Also, you can analyze your sales team performance and make necessary improvements if needed.
Gamification of Sales Training
23. Sell Me This Pen
This one is one of the most famous games any company must play with their sales team.
You have to select any team member from your team and give him the task of selling the pen to any attendee using their marketing skills.
Then, you should analyze the whole activity and discuss with your team what mistake he had made and how to convince customers to buy your product.
Through this, your sales team will learn different perspectives on selling products.
24. Prospect sleuths
Divide your team members into different groups and assign them unique clients who have never done business with your product.
Each team can have a very limited amount of time in which they have to research as much as information regarding clients which can be useful to sell your company’s product. Those who find the most useful data will win.
With this game your team will learn how to use linkdin, facebook, or any other social media platform to collect contact information, reach connections, find educational details, job profiles, and much more data to make critical sales calls.
Technology-Based Games
25. Virtual Escape Room
With the help of technology, you can perform virtual escape room activities.
In which your team has to work together and solve multiple tasks such as solving riddles, finding worthy clues, and working through complicated puzzles within a limited time to step up to further levels.
This game will help you to enhance your sales team bond and also the team members will experience problem-solving scenarios.
Sales Simulation Games
26. Description Jamboree
Just pick a random object from your office and gather your sales team. Then, give a task of preparing pitch for features of that random object.
For instance, you can take a coffee mug, and describe all the features and why it is good in use rather than other similar products.
The description can be theoretical or in the dramatical way, whatever your team wants to prefer.
This game will help your team to prepare creative pitch everytime, even for same product. They will be able to pivot to any unpredictable question from the consumer side.
27. Pair Selling
This activity will always result as the best sales training activity. In which, You should pair a new employee or fresher with the existing or old employee of the company.
Then, give the same sales target with enough time to sell the product of your company.
For example, you are a dealer of mobile phones, then give a task of selling 5 mobiles in 15 hours to your team. They have to report after 15 hours how many mobiles are sold.
This game will help new employees to learn different selling techniques and how to approach customers practically in a faster way. That indirectly boosts your sales revenue.
Sales Trivia Games
28. Trivia
Trivia sales sessions are best for morning meetings. You can arrange incentive-based trivia competitions with a large number of teams.
You can ask sales-related questions in your trivia question series, such as:
- What is the sales projection for the month in our company?
- What are the sales techniques we discussed yesterday?
- Which was the most effective portion of the last sales presentation?
Also, you can add non-sales questions to your trivia quiz that will make your team members think harder.
Case Study Games
29. Product Jeopardy
If you want your employees to know your company and its products completely, then this game is for you.
Divide your company’s details into five categories, then make five questions for each category. Allot points between 100 to 500 for each question.
Give some time to your team for researching your company’s data, and then ask them these questions and give points for every right answer. The team who scores the highest will be the winner.
Through this, every team member will get complete insights into your company’s products, services, and history.
30. Match the product
Make two lists first. Make a list of the things you sell, their attributes, and/or their price strategies first.
Next, list a prospect’s needs and characteristics in one phrase each. Next, ask reps to match the appropriate product with the appropriate prospect.
This game is particularly helpful for teaching new salespeople to pay close attention to a prospect’s genuine wants and match those needs with the appropriate product.
Cross-Selling and Upselling Games
31. The Dice Game
The Dice Game will encourage all your team members to not give up ever. This sales training activity helps your sales team to stay persistent in their sales.
In this game, first, you have to part in a team of a maximum of eight members.
Then, give dice to each group and allot a 30-second timer to play a dice for getting six.
At last, a team leader should play a dice and record how many tries, his team will get a six number on the dice.
You can teach your sales team this scenario. May you lose the game so many times, but if you keep working hard, you will get results for sure.
And time by time, practice with practice, you will master the techniques of selling the product and dealing with the customer.
32. Stranger Chats
This sales training program will help you to enhance your team’s confidence for approaching or starting conversation with the new prospect.
In which you have to allot a prompt to your sales team that they have to implement during their sales trip.
For Example:
- Get any of your customer’s favourite quotes.
- Get information about the consumer’s favourite destination.
- Know about the favourite food of any prospect.
In this game, you must ensure the team member has any proof such as audio recording or video which define the given information about the prospect is correct.
Problem-Solving & Presentation Skills Games
33. Ugli Orange
For this sales training game, divide your team into two different categories. The one which sells the ugli orange and another one which buys the ugli orange.
These two teams will negotiate with each other, and the main target of this game is to sell the ugli orange to the buyer’s team effectively.
Through this, your sales team will get a real-scenario idea of how to negotiate effectively to sell your product.
They understand where to start a conversation and how to use features and benefits to convince people and close deals. Ultimately this sales training activity will lead to high sales revenue of your company.
Customer Relationship Management Games
34. Still Don’t Get It
This sales training game is for playing in public. In which, your sales team member has to approach any stranger and ask any normal question such as direction or anything they want to ask.
After getting an answer from strangers, your team member should pretend like they “don’t get it” and ask over and over again.
More points will be rewarded to the one who has played long and asked maximum times to get more information.
This sales game will help sales reps to understand how much they can push questions and what is the right time to be quiet during sales pitch.
35. Cold Call Bingo!
Sharpen your cold calling skills while having fun. Each participant receives a bingo card filled with common cold call scenarios.
As you make calls, mark off the situations you encounter. First to complete a line or full card wins.
You can enhance your sales techniques, boost confidence, and enjoy friendly competition.
These are just a few examples of the many sales training games you can incorporate into your training sessions.
Remember to tailor the activities to your team’s specific needs and goals.
By making learning enjoyable and interactive, you can enhance the effectiveness of your sales training and empower your team to achieve outstanding results.
Conclusion
Sales training games provide an engaging and effective way to enhance the skills and knowledge of your sales team.
Through interactive sales training activities, role-plays, and simulations, participants can practice key sales techniques, improve their communication skills, and build confidence in their abilities.
By incorporating these 35 activities and ideas into your training program, you can create a dynamic learning environment that promotes growth and success.
Frequently Asked Questions (FAQs)
How can sales training games boost team morale?
Sales training games foster a positive and fun learning atmosphere, encouraging teamwork and healthy competition. This, in turn, boosts team morale and creates a supportive environment for skill development.
Are sales training games suitable for remote teams?
Yes, many sales training games can be adapted for remote teams using video conferencing platforms and online collaboration tools. Virtual breakout rooms and shared documents can facilitate group activities and discussions.
What is gamification of sales training?
Gamification of sales training involves incorporating game elements, such as points, badges, and leaderboards, into the training process. This approach increases engagement and motivation among participants.
How often should sales training games be incorporated into training sessions?
The frequency of incorporating sales training games depends on the training objectives and the availability of resources. It's beneficial to include them regularly to keep the training sessions interactive and engaging.