Every trait of a good salesperson also applies to good sales trainers. While each sales trainer will have their own style, these are the common traits every Sales Trainer share:
A Good Communicator:
To be effective in Sales Training, you should be a master in communication.
Quick in Building Trust:
In sales training, you are typically asking people to do things they haven’t done before. Trainers need to provide a “safe” environment for people to stretch their thinking.
A Good Leader:
Not only a sales trainer should be experienced, but should also be a good leader. He should also be able to train others to succeed.
Sales trainers should be good listeners. They need to be able to discern when a message isn’t getting through and redirect conversations.
You might be thinking that What does a Sales Trainer do in Sales Training?” So, here we are with the key responsibilities of a Sales Trainer:
Sales Trainer responsibilities include conducting skills gap analysis, preparing learning material, and evaluating results after each training session. For this role, you will work closely with the salespeople to identify challenges they face on-the-job and recommend ways to increase productivity.
- Prepares new sales representatives by conducting orientation to sales process; developing individual coaching plans; providing resources and assistance; scheduling orientation drive-along with senior representatives.
- Determines training needs by traveling with sales representatives; observing sales encounters; studying sales results reports; conferring with sales managers.
- Develops individual results by maintaining policy and procedure resources; providing coaching; conducting training sessions; developing outcome improvement resources.
- Improves training effectiveness by developing new approaches and techniques; making support readily available; integrating support with routine job functions.
- Supports training financial objectives by recommending budget items; controlling costs.
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Accomplishes sales training and organization mission by completing related results as needed.