The customer journey does not end with purchasing the product/service. There are many things necessary to be considered after sales to enhance customer experience and to gain customer loyalty. One of the most important things of all is the after-sales support. For knowing the importance of after-sales support for your business, it is important to know what is after-sales support.
What is After-Sales Support?
Post-sales support is basically the help and the information that a business provides once a client has bought the product/service from you. It is the help or the information about the product needed by the client from the company.
It is difficult for the customer to find the solution for the problem encountered while using the product. This is where after-sales care comes into action.
We will give you an after-sales service example that will help you understand how it works.
Suppose that a customer buys a product from you and after few days you receive an email asking for tips to use that product. This particular email is part of the after-sales service.
Why is After-Sales Service Important?
Facts state that it is more expensive to gain new customers than to hang on to existing customers. You can make more business by selling your new product/services to the existing customers over the new ones. This is why after-sales care is important.
You need to show your customers that you value them by providing them the right and required amount of after-sales services support. Repeating business with the older customers is not just a matter of value but is also cost-effective and easy.
There are many benefits of after-sales service. It is not only the customer who is benefited from the support after sales, but it can also benefit your business. By providing the desired support after sales you are developing a brand image for yourself.
The customers are engaged with your brand, hence you are building your own brand image. With the valuable after-sales service support you are not only just building a strong audience, but you are also creating a fan base for your business.
Word of mouth recommendations has a greater impact on your business. Talking to your customer after they have purchased from you builds value for your business and also ensures that the right words are spoken. After-sales service balances the cost of future sales management. Keeping customers happy can increase the chances of repeat business.
There are many after-sales service examples that can benefit your business and the customer as well. These examples include an extended warranty, upgrade in the product, providing training of the product/service, discounts, or a gift hamper/voucher.
Getting The After-Sales Service Support – Tip For Businessmen
After Sales Process is vital for your business. Many people might be unhappy with the after-sales care provided by your organization. So, there is a need to get your after-sales support right. How can you do that? Here are 5 tips for getting it right.
Thank You Emails
Every time a customer purchases your product/service, send them a short email for investing their time and efforts to be a part of your business growth. Thank you emails are the best way of improving the after-sales service of your company.
Ask For Feedback
Take feedback on the product/service from the customers. Feedback helps the company to know their customers better and include the necessary changes for better customer satisfaction.
Give Them Necessary Support
Give your customers the necessary support and make them feel valued. If after making a purchase from your organization, they need your help in any way support them and rectify their problem. This will put a great impact on the customer.
Hire Customer Support Team
The way you can contact your customers, customers can also contact you. You need to have a sufficient customer service team to solve the queries of the customers. It is important for an organization to have a functional customer support channel.
Contact Customers on Special Occasions
Customers are full of feelings. Organizations that contact customers on special occasions may build a stronger image. Contacting customers on special occasions may help you bring your customers more closer to your brand.
These are certain tips by which you can improve your after-sales service and build a brand image.
After-sales service plays a vital role in customer satisfaction and repetitive business. It helps you build loyal relationships with your customers and also helps in creating a brand image. By providing good after-sales support, customers start believing in your brand and stay associated with your brand for a longer duration.
Customers are the assets of every business. Hence, the sales professionals must try their level best to satisfy their customers. This can help you gain trust and also help you in bringing your customers back to your organization.
