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Before directly jumping on to the fact that what does a Sales Consultant do, we will first talk about what basically a Sales Consultant is?

Being very simple with the answer, sales consultants use their skills and experience to help businesses increase sales by suggesting specific improvements in the company’s processes. The consultants can work in two ways, either they can work for a consultancy firm, or they could work with a company based on a contract.

 Now, What are the skills a Sales Consultant must-have?

Sales consultants must have certain hard and soft skills. Some specific skills include:

Communication Skills:

Sales consultants must be able to communicate confidently and clearly with clients, or colleagues.

Time Management:

Arranging the meetings, phone calls, and making and delivering the presentations requires the ability to manage time effectively.

Public Speaking:

A sales consultant needs to be comfortable and confident when delivering a product presentation or demonstration.

Organizational Skills: 

Managing the schedules and meeting the deadlines must require the consultants to be organized in the work.

Interpersonal Skills:

Sales consultants need to have the ability to build a connection with the professionals over the phone call and even face-to-face. Every sales professional must have the ability to quickly connect with a client.

Technical Skills:

Sales consultants must be confident and efficient in using computers, mobile devices, and software programs. Most of the companies use particular software programs designed for lead management.

Now coming on to the main focus i.e., What does a Sales Consultant do?

  • They train sales representatives to use technology for the improvement in sales conversions
  • Create beneficial relationships with new clients and maintain relationships with the current ones.
  • Increase knowledge about the project and understanding of the competitive market to help sales representatives find the unique and effective selling strategies
  • Manage staff and hire sales professionals
  • Set appointments with the clients and follow up with them afterward
  • Teach sales representatives to keep organized records
  • Assist in creating the rules designed to increase lead conversion into sales
  • Work with the marketing department to improve brand image and social media presence.

Mihir Shah is CEO and Founder of Yatharth Marketing Solution, the group specialized in offering personalized sales training programs to corporates worldwide. He is able to draw several years of experience imparting to management, sales, and corporate training serving wide industries. Mihir has assisted companies to grow incomes and enhance customer satisfaction score as well as assisting managers, leaders, and directors enhance the performance of their team with training.