Creating a Sales Funnel takes time, but it is the only way to survive in the competitive market. Take time for building a sales funnel that represents what you want and what your audience wants. Nurture it over time, adjust the approach to various sales funnel stages, and find out whether your efforts are working or not. And if not, then Why?
Each Sales Funnel Stages has an influence on the customer’s behavior. By knowing each stage of the Sales Funnel, you will be able to increase the number of customers that jump from one step to the other. This can greatly impact your business.
Creating a Sales Funnel is important, but sales funnel management is equally important so as to oversee the journey of the customer with your company.
Before diving into the sales funnel development, it is first necessary to know what exactly a Sales Funnel is?
What is a Sales Funnel?
A Sales Funnel or a Sales Funnel Process is the pictorial journey a potential customer goes through on the way to purchase any product/service. Creating a Sales Funnel Strategy is very important to convert your leads into potential, paying, and valuable customers.
Sales Funnel Expert says that Creating and Understanding a Sales Conversion Funnel is important as it helps you find where the customers drop out and never convert back. There are 4 basic sales funnel steps. Remembering the b2b sales funnel stages is easy by the short form: AIDA( Awareness, Interest, Decision, Action). Let’s understand each stage in brief.
Awareness
This is the first stage of a Social Media Sales Funnel at which you gain the attention of a customer. It can be shared by a friend, a tweet, a Google ad, or any other source of awareness. At this stage, the customer gets aware of your business offerings. This stage is essential as you can try to convince the prospect to return to your site and find out more details about your business.
Interest
When customers reach the interest stage, they start researching more about your company, compare the similar services, and think over the options. If you want to gain a potential customer, the content on your website should be up to the mark that helps them make a clear decision.
Decision
The decision stage is where a customer is ready to buy from you. This is the time to make the best offer that attracts the customers and makes them feel that dealing with you is the right decision.
Action
The final stage of a sales funnel is the Action Stage. At this stage, the customer finally buys the product from you and becomes an essential part of your company. Reaching the bottom stage does not mean your work is done, you need to continuously make efforts to turn one purchase into more purchases.
These are the 4 basic stages of a sales pipeline funnel that will help you Increase Sales Conversion.
Now that it is clear that what exactly a sales funnel is, it is time to dive into the step-by-step instructions to build an effective Sales Funnel. There are many online Sales Training Courses that train on how to build a sales funnel, Mihir Shah’s online Sales Training Course has made it easy to build a sales funnel that will help you increase the Sales Conversion.
5 Easy Steps to Build a Sales Funnel
A Sales Funnel is the base of your marketing strategy. Hence, it is important to create an effective Sales Funnel. Here are 5 easy referral strategies that will help you do that.
Research Your Target Audience
For your sales funnel to be effective, you need to conduct thorough research on your target audience. This will help you identify their pain points, their interests, and expectations, and also about their social media existence.
Create Different Buyer Persons
No two customers are the same. Their buying journey and reason for buying may differ. Create a buyer persona based on the individual’s requirements and the reason behind buying.
Develop a Lead Generation Strategy
People need to learn more about your company and the product/service. So, it is important to drive traffic to your website and gain the interest of the visitors. Lead generation can be done by PPC Campaigns, Guest Posting, Social Media Advertising, or by optimizing your landing pages.
Develop a Strategy to Win Your Audience
Once you have gained the interest of the customers, it is now time to engage with them. In this step, your primary goal is to brief them about how your product/service can be beneficial to them, so as to make them more interested. You can do this by creating an informative and interactive blog post or by creating engaging videos and many more.
Convert Leads to Potential Buyers
After a customer has developed enough interest in your product/service, Now it’s time for the customer to make a final purchase. Make sure that the purchase on your website is not much complicated. This can be done by making easy inquiry forms, or by reducing the number of steps in making a purchase.
These are some of the best Sales Tips that will help you create an effective and engaging Sales Funnel and Increase Sales Conversions.
