Every organization dreams of an unstoppable sales team. A sales team that converts more than 80% of the sale leads to Sale deals can be termed as an unstoppable sales team.
Sales Training is important on a frequent basis to build an unstoppable sales team. The reason I am saying frequently is that a sales team can go dry with ideas. To get new ideas and to refresh the Sales process, sales training is the best solution.
As the sales trainer, you need to introduce the sales team to these 10 steps to become unstoppable:
1. Being Effective Listeners:
The very first thing you need to be as a salesman is being a good listener. Being a good listener helps you build a good relationship with your customers.
There are multiple benefits to being a good listener. One of the biggest benefits of it is that you understand what the customer wants from you. Sometimes in our Self-obsession, we keep talking and forget to listen to what our customer wants.
If you are a good listener you can note down what your customer is expecting from you. According to the list that you have noted down after listening to your customer, see what you can do to satisfy your Customer.
2. Usage of Empathy:
Empathy is the best technique to know if your selling techniques are good or not. It is only when you put yourself in the customer’s shoes you will know if you are doing well.
It is important to know how interested you would be if you were in the customer’s place. If you get impressed with your selling techniques then you know the customer will surely buy your product.
For e.g., when your selling script is ready, make another Salesman read your script to you. Only if you think that you would buy your product after listening to the sale script, then carry forward with the Sale process.
3. A Well-Written Sale Script:
Sale scripts are your saviors to a successful Sales result. A well-written sale script will get you more customers than you expected.
If you are not good at writing sales scripts, then you should take the help of your content writers. Ask them to give you their best sales written work.
Practice your Sales script as much as possible. The more you practice the more confident you will be. Customers like to deal with confident salesmen.
Your script should be understandable. See what is the diction of your customer and use words accordingly. Don’t try to be over impressive and confuse your customers.
4. Get to Know The Red Flags:
Your customer will show you red flags as soon as he is losing interest. You as the sales team need to sit and notice what are the signs your customer is giving you.
Note down the signs and the next time you approach the customer to improve on the red flags. The red flags are your road to success if you treat them well.
A sales team that can convert the red flags into green flags will surely be an unstoppable sales team. To know the red flags your customer is giving you, be alert and watch study your customer as much as possible.
If you know your customer is giving you unchangeable red flags then don’t waste too much time give the last shot and try to close the sales deal.
5. Cold E-mailing:
Getting one customer does not make you unstoppable. You need to reach out to as many potential customers as you can.
One way of reaching out to your potential customer is by sending Cold Emails. You need to have a list of at least 100 potential customers to send cold emails to.
If you follow sending cold emails every week, you are not far from making a good sales report. Now make sure your emails are not too informative. The reason for this is because then when your customer calls to inquire about your product you will have nothing to say.
Keep your emails brief with enough knowledge. Your emails should be convincing enough to make the customer dial your number.
6. Cold Calling:
The other way to reach out to your potential customers is by cold calling. Research in the market who all are looking for your product in the market.
Get their contact numbers and call them up. Remember Cold calling is different from Cold emailing. If you think you are good at it you can close a sale deal on the phone call.
Use your Sale calls as a medium to crack your sale deal. If a customer is not okay with talking on the phone then cut the conversation and arrange a meeting.
Cold Calling must be done with the help of a sale script. Having a Sale Script while making a Sales call is safer. As a salesman, you will not be taking pauses and with the script in the hand, you will sound confident.
7. Customers Should Know Why to Buy Only Your Product:
There is a lot of competition in the sales market. Just like you are giving your best, other companies are also working equally hard.
The crack to this is your product’s USP. Tell your customers what is unique about your product. We all like uniqueness and that is what gets us attracted.
Your USP should be so strong that the customer does not even think of other products. Focus on delivering your USP more than anything else.
For e.g, Apple’s iPhone uses its camera features as USP. They always come up with something different in their camera features. Their phones are expensive but the USP is what gets them Sales.
8. Remove Your Fear of Sales Failure:
When you start something with a negative outcome you will never get positive outcomes. Think that you will close the deal before you even start the sales process.
When you rove such fears from your head you automatically become confident. As I said before confident Salesmen are liked by customers.
All these thoughts put a lot of pressure on you as well. And pressurized salesmen are anyways failures. If you do have thoughts and fears like this take individuals sales training or personality development training.
9. Frequency of Follow-up:
Don’t bother your customer, remind your customer. Following up every hour is a pain for the customer. You don’t have to trouble the customer.
Learn the art of how much of a break to give when you follow up on a potential sale. If you give perfect breaks in your following process, your customer will be satisfied.
Don’t forget that your breaks should not be too long otherwise, your customer will lose interest. Keep the follow-up breaks just perfect and you will have perfect sales results.
10. Art of Closing:
It is like an art. You need to know the perfect time to close the sale deal. You need to have the correct questions to ask, the best support to offer, the most convincing guarantee, etc.
There are many things that you have to cover while closing a sales deal. Out of all these, the most important is giving a guarantee of future relationships.
Want to build an unstoppable Sales Team? Here is all you have to do. Follow these tips and the potential customers will start following you. If at all you think it will not work, then let me know why and give me a solution in the comment section.