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Investing in Sales Training to improve the selling skills of your sales team is one of the wisest decisions any sales manager could make. But what’s the best way to find a good sales trainer that could get you maximum results? 

Here are the 7 key areas one should consider while finding the right Sales Trainer for their Sales Training Programs.

1. Reputation:

Hiring for a Sales Trainer starts with the general research about the companies you want to work with. Try to explore the content on their website to check their level of thought leadership.

2. Professionalism and Responsiveness:

Observe your initial communication with potential trainers. Do they respond to each of your emails and phone calls? Are they informed about your business? Do they talk about your goals or they just talk about their offerings? If they don’t seem interested in learning about your goals and needs, it’s probably wise to continue searching for other Sales Trainers.

3. Training Curriculum:

Before you hire any Sales Trainer for skills improvement of your sales team, you have to make sure whether the curriculum matches your requirements. Initially, sales training companies will share more content to give you a sense of whether or not it is a good fit for you. While evaluating the content, look for an alignment of at least 80% between the company’s curriculum and the skills you require.

4. Customization:

Almost all the Sales Training Programs require some level of customization according to the needs of their team.

The issue of customization is important especially for the companies that offer training for a variety of sales roles. Each of these roles requires different skills. Therefore, it’s important to make sure the curriculum can be customized according to the needs of your Sales Team.

If your Sales Training requires a high level of customization, you need to work with a Sales Consultant Company that understands your business and works according to your needs.

5. Delivery of the Training:

You need to consider three elements when it comes to delivering the training:

  • Who will deliver the training?
  • How many salespeople will participate in the training?
  • Where those salespeople are located?

6. Is the Program Sustainable:

Investing in a Sales Training Program is predicated on improving sales skills. You should look for programs that include pre and post-assessment assessments. Make sure to inquire about what will happen before, during, and after the training for easy adoption by the participants.

7. References:

While the above points will help you pin down the right training partners you should also ensure speaking to their clients to know about their experiences and the outcomes of the training so that you can choose the right Sales Trainer for your Sales Training Programs.

Mihir Shah is CEO and Founder of Yatharth Marketing Solution, the group specialized in offering personalized sales training programs to corporates worldwide. He is able to draw several years of experience imparting to management, sales, and corporate training serving wide industries. Mihir has assisted companies to grow incomes and enhance customer satisfaction score as well as assisting managers, leaders, and directors enhance the performance of their team with training.